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Winning essays from the All For Mailers Student Scholarship, awarded twice a year.
Twice a year we ask students to think like a mailer. Ezekiel Marquez is headed to Universal Technical Institute with a plan to own an auto repair shop someday, and he wrote about the shop he wants to run: 5,000 postcards, a QR code, a discount code, and the honest arithmetic of 500 website visits…
Twice a year we ask students to think like a mailer. Gabriel Awwad, a welding engineering student at Ferris State University, works retail, watches his father run a one-man business, and brought both to the question of whether mailroom equipment is a cost or an investment. His answer is the one I give customers every…
Twice a year we ask students to think like a mailer. Zaria Brock, a student at Western Governors University, is building a memorial embroidery business of her own, and she used it as the test case: how would a small company connect a postcard in someone’s hands with what they see on their phone, and…
